At ZUCKER., June is all about flowers. If we are to believe the cut flower season calendar, hydrangeas, peonies and bearded carnations are THE go-to flowers of the month. But we knowthere’s more to it than that!
We need more flowers!
The name says it all: as part of the campaign “We need more Flowers” of our client Tollwasblumenmachen.de, we decorated Berlin’s Graefekiez with colorful blooms on June 11. A total of 400 bouquets created by florist Jil Berner aka Kopflegenden decorated the Admiralbrücke and Graefestraße in Kreuzberg. The purpose of the guerrilla action? Raising awareness for the flower power, the positive effects of flowers and their important role in the very special moments of our lives. “We need more flowers” also means “we need more love, kindness, tolerance, attention” and, and, and… Passers-by were not only delighted by the sight of the blossoming bridge, they were even allowed to take the bouquets home or give them as gifts. The event ended at THE HAUS, where tape artist Dino and illustrator Jens Trümmel creatively captured the “We need more…”-wishes. To celebrate the day and the flowers, there were snacks and drinks on the house, pus good music to enjoy a perfect weather – a dream!
Summer, sun, flower-fun
Flowery it goes on! On June 21 we celebrate the summer solstice aka Midsommar, the longest day of the year. How? At best outside, in a garden, on a terrace, a balcony or in a park! Flower decorations and accessories should definitely be part of the party. Tollwasblumenmachen.de aka funnyhowflowersdothat.co.uk offers great inspiration for floating flower wreaths, vase decorations, table decorations and even tips for floral delicacies.
Lonely Bouquet Day
Still haven’t had enough of flowery June? Neither have we! This year’s “Lonely Bouquet Day”, initiated by Fleurop in cooperation with partner florists from all over Germany, will take place on June 27, a crowning finale of the Flower Month. Under the motto “Say what’s important. Say it with flowers”, around 100,000 small bouquets of flowers will be distributed in public places in German cities on that day – the largest small floral gesture in the country! It’s so easy to bring joy to people…
Credits of the first post-picture: Anne Schulz
A post by Laura Dörling