Smarter than us? AI in the ZUCKER. editorial office

Blog posts

Everyone of you has certainly heard of Chat GPT, the (more or less) new AI system that attracted a lot of attention, especially in December. Whether in social media, in online newspapers or during the ...

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Trending? Social media away from the mainstream

Blog posts

Instagram, Tiktok, Twitter and for some time now also BeReal – we know and use them (almost) all. But have you ever heard of Cappuccino and Co-Star? No, we don’t mean coffee specialties here, but ...

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When social goes media: ZUCKER. reads “Things we write”

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Media, whether digital or print, is our business. As a lifestyle PR agency, we at ZUCKER. are always up to date when it comes to industry news and trends. In September, Cologne-based content creator, author ...

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Three learnings for successful influencer marketing

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Many companies, agencies and content creators took part in OMR 2022 and shared their insights on successful influencer marketing on stage. Rezo and Ann-Katrin Schmitz in particular had valuable tips for our daily business at ...

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Better late than never: Highlights from OMR 2022

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In May 2022, the OMR Festival took place in Hamburg’s exhibition halls after a two-year break, and ZUCKER.Berlin colleague Laura had the pleasure of being there – along with around 70,000 other guests from the ...

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News from the media world – our favorite newcomers

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As PR professionals, we always keep an eye on the (German) media landscape. As a matter of principle, we subject newcomers to intensive screening in order to assess whether they are relevant for our clients. ...

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Early bird or night owl – when is the best time to be productive?

Blog posts

Some people start their note books at 7 a.m., while others are still sleeping and dreaming of vacation. Some open the office door at 8 o’clock in the morning, others lock it again at 8 ...

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Plant-based milk alternatives in schools? Yes, please!

News

Did you know that the EU School Scheme subsidizes fruit, vegetables and milk in schools and kindergartens? The aim is to promote a healthy diet among children at a young age through education and appropriate ...

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10 facts about ZUCKER.

Blog posts

The beginning of a sweet story… It all started with the registration at the Trade Licensing Office… Founding date aka birthday of the agency is March 01, 1998. That makes ZUCKER. almost 25 years old. ...

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