Think big? Think bigger? Think “first physical Amazon.de pop-up shop in Germany” kind of big! At the physical touchpoint at Berlins Ku’damm, customers could celebrate their holiday shopping experience, try out the latest trends of the Amazon-universe, and shop for Christmas presents early.

Showcasing the vast product range and getting guests into the Christmas-mood with concerts or workshops like ginger-bread house making, the pop-up shop turned into the North Pole and Amazon.de into the modern-day Santa Claus – spreading joy, excitement and gifts. Of course every Santa needs some helping hands, so the #HomeOfChristmas was supported by influencers, singers, athletes, celebs, and journalists.

All we want for Christmas is you some time at the Amazon.de pop-up shop… Take that, Mariah Carey!