ZUCKER.Kommunikation | Lifestyle Agency for Brand Communication Berlin

References

About

ZUCKER.Kommunikation . Creation . Campaigns

ZUCKER. is an agency for brand communication with the DNA of public relations, founded in 1998 in the heart of Berlin. We have great passion for what we do, as creativity and motivation run through our veins. We always have a plan, or two. Surprises are for birthdays. We find solutions, design strategies and pursue goals. Brands are a promise – we work to keep it.

To this end, we rely not only on our own strengths, but also on those of our companions: our network of press, partners and service providers is not only comprehensive, it’s also really good. To achieve the goals we set, dreaming is explicitly allowed and imagination a must – and yet, we remain grounded and honest as we work transparently, precisely, and always results-oriented.

Services

ZUCKER. provides a realistic perspective, professional consulting, creative and occasionally disruptive ideas, forward-looking strategies and vast experience in realization in every area of brand communication.

Creation & Consulting

  • Creation and curation of campaigns and events
  • Development and management of (international) campaigns as lead agency 
  • Strategic and operative consulting
  • Creation of storylines and writing of all kinds of texts
  • Production of imagery and video material
  • Agenda setting, news hijacking and trend scouting
  • Crisis radar, crisis consulting and issue management

References

News

News
Toe-to-Toe by New Balance x Foot Locker
(c) Toni Jahn / Foot Locker

Toe-to-Toe by New Balance x Foot Locker

News

Berlin. “When beats and sneakers collide, culture is born.” Together with Foot Locker and New Balance, we celebrated the launch of the new New Balance 1000 colorways on October 30, 2025, at Prince Charles in Berlin. The evening turned into a high-energy culture event at the intersection of music, style and community. At the heart ...

Pitch Win: Mindspace Awards PR Account to ZUCKER.Kommunikation
(c) Mindspace

Pitch Win: Mindspace Awards PR Account to ZUCKER.Kommunikation

News

ZUCKER.Kommunikation takes on communications consulting and PR for the international flex office provider Berlin, October 9, 2025 – Berlin-based lifestyle agency ZUCKER.Kommunikation has won the PR account for flex office provider Mindspace following a successful pitch process. The collaboration begins immediately and includes strategic communications consulting as well as the development and implementation of a ...

ZUCKER.Kommunikation expands agency management

ZUCKER.Kommunikation expands agency management

News

Patrick Lithander drives digital strategy and growth of the consumer PR agency as “ZUCKER. Growth Officer” Berlin, September 25, 2025 – ZUCKER.Kommunikation, the Berlin-based lifestyle agency with 25 years of market presence, is strengthening its leadership team: Patrick Lithander joins as “ZUCKER. Growth Officer” (ZGO), focusing on digitalization and business impact. “Now is the right ...