ZUCKER.Kommunikation | Lifestyle Agency for Brand Communication Berlin

References

References

About

ZUCKER.Kommunikation . Creation . Campaigns

ZUCKER. is an agency for brand communication with the DNA of public relations, founded in 1998 in the heart of Berlin. We have great passion for what we do, as creativity and motivation run through our veins. We always have a plan, or two. Surprises are for birthdays. We find solutions, design strategies and pursue goals. Brands are a promise – we work to keep it.

To this end, we rely not only on our own strengths, but also on those of our companions: our network of press, partners and service providers is not only comprehensive, it’s also really good. To achieve the goals we set, dreaming is explicitly allowed and imagination a must – and yet, we remain grounded and honest as we work transparently, precisely, and always results-oriented.

Services

ZUCKER. provides a realistic perspective, professional consulting, creative and occasionally disruptive ideas, forward-looking strategies and vast experience in realization in every area of brand communication.

Creation & Consulting

  • Creation and curation of campaigns and events
  • Development and management of (international) campaigns as lead agency 
  • Strategic and operative consulting
  • Creation of storylines and writing of all kinds of texts
  • Production of imagery and video material
  • Agenda setting, news hijacking and trend scouting
  • Crisis radar, crisis consulting and issue management

News

Blog posts News All
When social goes media: ZUCKER. reads “Things we write”
Credits: Charisse Kenion / Unsplash

When social goes media: ZUCKER. reads “Things we write”

Blog posts

Media, whether digital or print, is our business. As a lifestyle PR agency, we at ZUCKER. are always up to date when it comes to industry news and trends. In September, Cologne-based content creator, author and entrepreneur Carmen Kroll aka carmushka published her own magazine, fulfilling a personal dream, as she tells her community on ...

Three learnings for successful influencer marketing

Three learnings for successful influencer marketing

Blog posts

Many companies, agencies and content creators took part in OMR 2022 and shared their insights on successful influencer marketing on stage. Rezo and Ann-Katrin Schmitz in particular had valuable tips for our daily business at ZUCKER. Three learnings that are worth keeping in mind: Thinking about all eventualities Guys, professionalize and integrate a paragraph on ...

Better late than never: Highlights from OMR 2022
Credit: Laura Dörling

Better late than never: Highlights from OMR 2022

Blog posts

In May 2022, the OMR Festival took place in Hamburg’s exhibition halls after a two-year break, and ZUCKER.Berlin colleague Laura had the pleasure of being there – along with around 70,000 other guests from the marketing and media industry. It was big. It was colorful. It was loud. It was OVERWHELMING. With a focus on ...