Three learnings for successful influencer marketing

Blog posts

Many companies, agencies and content creators took part in OMR 2022 and shared their insights on successful influencer marketing on stage. Rezo and Ann-Katrin Schmitz in particular had valuable tips for our daily business at ...

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Better late than never: Highlights from OMR 2022

Blog posts

In May 2022, the OMR Festival took place in Hamburg’s exhibition halls after a two-year break, and ZUCKER.Berlin colleague Laura had the pleasure of being there – along with around 70,000 other guests from the ...

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News from the media world – our favorite newcomers

Blog posts

As PR professionals, we always keep an eye on the (German) media landscape. As a matter of principle, we subject newcomers to intensive screening in order to assess whether they are relevant for our clients. ...

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Early bird or night owl – when is the best time to be productive?

Blog posts

Some people start their note books at 7 a.m., while others are still sleeping and dreaming of vacation. Some open the office door at 8 o’clock in the morning, others lock it again at 8 ...

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Plant-based milk alternatives in schools? Yes, please!

News

Did you know that the EU School Scheme subsidizes fruit, vegetables and milk in schools and kindergartens? The aim is to promote a healthy diet among children at a young age through education and appropriate ...

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10 facts about ZUCKER.

Blog posts

The beginning of a sweet story… It all started with the registration at the Trade Licensing Office… Founding date aka birthday of the agency is March 01, 1998. That makes ZUCKER. almost 25 years old. ...

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Nice to meet you (again) – the return of ZUCKER.Events

Blog posts

What a lean two years it’s been in terms of live relations. For us, who have always enjoyed organising events for clients on a regular basis, the Corona pandemic virtually brought us to a complete ...

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ZUCKER. expands portfolio of sustainable clients

Blog posts

DOPPER & MITTE: SAVING THE OCEANS WITH WATER We continue to focus on sustainability! With the budget win for Dopper, ZUCKER. is expanding its portfolio of sustainable and green clients in 2022. ZUCKER. supports the ...

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Lifehacks from the ZUCKER. Home Unit

Blog posts

The Home Unit at ZUCKER.Berlin knows interior trends inside out. For our customers ROOM IN A BOX, Nanoleaf, Mitte and the green plant and colorful flower world, the teams are always up to date with ...

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From now on, we celebrate World Water Day every year!

Blog posts

Today is World Water Day. It was designated by the United Nations at a General Assembly in the early nineties and has been gaining importance every year since. We have to admit that this year ...

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VIB – very important blog post

Blog posts

Over the past 20 years, ZUCKER. has worked with one celebrity or another. These include models, designers, actors, photographers, singers and other talents who have worked on various campaigns for our clients. The strength lies ...

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Walking for my mental health… what else?!

Blog posts

They are currently going viral on Tiktok and Instagram: the videos of the “mental health walk”. What is hyped as a trend and used as a safe “grab the likes” strategy on social media platforms ...

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“If you go plant-based I’ll eat with you and if you happen to cheat, well… that’s cool too!” 

Blog posts

Well, did you also use yesterday’s Broken Resolution Day to throw your good intentions for 2022 overboard early? Was your Veganuary perhaps not quite so consistently vegan after all and the Dry January on the ...

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Green energy for our home office: ZUCKER. bets on houseplants

Blog posts

We love our green friends, the houseplants. Small and large ones adorn the windowsill, the living room and our home office. It has been scientifically proven that one is even more productive when working in ...

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“Online media enjoy high visibility among the public, but are still not widespread.”

Blog posts

Believe it or not: When this introductory sentence of the first edition of the ARD/ZDF online study was formulated, Mark Zuckerberg was just thirteen years old and Netflix was founded to send DVDs by mail. ...

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Creator Economy aka Influencer Marketing 2.0

Blog posts

Kylie Jenner is a role model. Not only in terms of beauty and fashion, but also when it comes to business. Influencers big and small all over the world are using their reach and know-how ...

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