Happy anniversary! 15 years of ZUCKER. in retrospective part 1

Blog posts

It’s party time at ZUCKER.Berlin! Not only because our (Corona-compliant!) summer party took place last week in Torstraße, but our Managing Partner Jennifer Meißner also celebrated her 15th ZUCKER. anniversary. Many things can happen in ...

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Sitting is the new smoking – tips for your health when working from home

Blog posts

Working from home or working with colleagues in the office? We can’t decide! Both have their advantages and disadvantages. The coffee chat, the hallway conversations, the new brand design in the office and joint lunch ...

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Creator Economy aka Influencer Marketing 2.0

Blog posts

Kylie Jenner is a role model. Not only in terms of beauty and fashion, but also when it comes to business. Influencers big and small all over the world are using their reach and know-how ...

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What’s your story, TikTok?

Blog posts

TikTok – fast-growing, an emerging hub for brand collaborations and wildly loved by Gen Z, while many over-25 are still trying to understand the hype. But since we spend so much time bored in our ...

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Let’s plan our camping trip with the nicest Amazon products

Blog posts

We recently presented our balcony must-haves. This time around, we will still go outdoor, but we will be talking to those who are longing of a real outdoor-home-feeling. We are going camping! Together with Amazon, we looked for handy gadgets and tools that might not be part of your standard camping equipment just yet. Here they come, our recommendations for your ...

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Workout your home office: from power-streaming to pilates

Blog posts

Work hard, play hard. Having fun while doing sports to achieve top performance is not limited to fitness training to make the squad, but can also be applied to the home office. Sport doesn’t always ...

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Flower power in June: ready for summer?

Blog posts

At ZUCKER., June is all about flowers. If we are to believe the cut flower season calendar, hydrangeas, peonies and bearded carnations are THE go-to flowers of the month. But we knowthere’s more to it ...

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Finally, we can chill outside! Look forward to the Amazon must-haves for your balcony

Blog posts

Summer is finally here! The most beautiful season brings us warm temperatures for lazy evenings, ice cream tastings, bike rides to the lake, lunch breaks in the park and a super relaxed lifestyle. While we prepare ourselves for the sunny days, we can already upgrade our seasonal bonus ...

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ZUCKER. does brand development for Thuringia’s treasury

News

Berlin in June 2021 – The “Schatzkammer Thüringen” association markets a rich heritage of courtly culture. Twenty historic castles, parks, collections and the associated museums are tourist attractions for guests from Germany and abroad. ZUCKER. ...

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The Empire of Facebook: Welcome to Zuckerberg’s social club

Blog posts

Do you still use Facebook? At least indirectly, we are sure you do! Even without being a member of Zuckerberg’s social network, most of you probably use WhatsApp and Instagram, which are also part of ...

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ZUCKER. get a new brand design

News

Diversity at heart, creativity as a principle, Berlin as a signature. That’s what ZUCKER. has stood for for over 20 years. Now the agency is getting a new brand design: it will be colorful, wild, ...

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Interior trends are shaping up

Blog posts

Interior trends are shaping up Scandi, ethnic, boho, industrial, country house or Japandi: we love interior design. In this time of home office, styling and optimizing our own four walls have most definitely become a ...

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Social Media evolution: from MSN to Clubhouse

Blog posts

It’s hard to imagine our daily lives without social media like Instagram, Facebook and Twitter. Cooperations with influencers is an essential part of our business, and even in private we like to be inspired on ...

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Grocery shopping goals: This is how it works in the future

Blog posts

Special situations require special measures and often great things come about under pressure! We know this from everyday work, when on Mondays everything does not go according to plan or a customer pushes forwards a deadline. But also looking at the ...

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Pimp up your Homeoffice: Our ZUCKER.favorites for the perfect workplace

Blog posts

We’ve really come to love the home office over the past few weeks and can’t even imagine living without it anymore. The personal touch in furnishing and decorating our workspace has had a big impact ...

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Tech on the job – Mice

Blog posts

When talking about PR, people always think about strategy, concepts, redactional flow and other very brainiac qualities. But in the end, it’s a lot more physical than it is given credit for, at least for ...

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50 Shades of Podcast-PR

Blog posts

Hobby meets business! Podcasts are super popular as an entertainment medium, but also for PR and marketing. A rapidly growing podcast fan base, high credibility through sympathy building and the entertaining character as well as ...

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Marketing vs. PR: Same same but different?

Blog posts

We already explained the tasks, types, and aims of PR in our latest blog post. What might still confuse you now, however, are basic terminologies: The words marketing and PR are often used in the ...

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PR: Who dat?

Blog posts

Have you ever been wondering what we at ZUCKER. are doing all day long? Are you interested in the PR (Public Relations) or marketing branch, but not yet a 100% sure whether the tasks of ...

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Let’s talk about: Media podcasts for lifestyle inspiration

Blog posts

Podcasts are booming – according to a study by Goldmedia, more than 10 million Germans over the age of 14 actively listened to podcasts in 2020, and more than 4 million even listened to at ...

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New Year – Still me: Our anti-resolutions for the new year

Blog posts

At Zucker. we accept our imperfections and vices with a list of well-intentioned anti-resolutions – for more goals achieved and positive vibes to end this year. Eat more chocolate Because let’s face it: we can’t ...

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Which home office type are you?

Blog posts

As we’re rushing toward the end of the year right now, we briefly want to sum up: 2020 was a crazy period in (Zucker.) history. From one day to the other we had to leave ...

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Tech on the job – Keyboards

Blog posts

A blogpost by our dear colleague Pierre When you spend most of your days typing on a computer keyboard, you need to find the right peripheral for you and your hands, as the health of ...

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Singletasking is the new Multitasking? Tips and tricks for efficient working

Blog posts

You know these days when all customers call in at once, each of them adding a new to-do with deadlines set to the day before yesterday? Where to start when everything has to be done ...

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Attention, please: Zucker. bets on Visual Relations

Blog posts

We have something new in our repertoire: Visual Relations. By this, we mean XXL advertising spaces on houses, walls etc. which, unlike ads in online or print media as well as on TV or the ...

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Blumenbüro Holland x Zucker. – 10 years of flowerful cooperation

Blog posts

Credits of the bodypainting picture (on the top on the left): Tom Wagner Time for a little party: We are celebrating 10 florishing years of flower- and plant-campaigns in collaboration with our client the Blumenbüro ...

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Augmented reality in PR – todays storytelling & media contact

Blog posts

The term Augmented Reality (in the following abbreviated as AR) describes a computer-assisted extension of reality by certain elements or information. It’s not about creating a new virtual world that can only be experienced with ...

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Influencer and Artificial Intelligence – you need to know these AI personalities!

Blog posts

Influencer Relations have become an integral part of marketing and PR: with a focus on Instagram as a social media channel, influencers make their way in our daily lives with posts of appetizing recipes, the ...

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Stop the flood of mails: Tips on how to handle your e-mail business

Blog posts

Can you tell right away how much time you spend checking, organizing and editing e-mails every day? As useful as digital messages are, they can be distracting and confusing. With our tips on how to ...

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Smart by listening – Nine podcasts to upgrade your job skills

Blog posts

Whether on the train, at the lake or when ironing: podcasts are great pastimes that can also be used as self-optimization tools. While you are busy with routine activities that take up your hands but ...

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Zucker. works from home

Blog posts

The hustle and bustle at Zucker. is shifting to teamwork from home until further notice. As of Monday, March 16, only a small staff will remain in the agency office. On the one hand, we ...

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HUAWEI Consumer Group Germany is the new client of Zucker.

News

Berlin, March 6th 2019 – With immediate effect Zucker. Kommunikation works PR for the HUAWEI Consumer Business Group Germany in the area of Consumer Public Relations. The decision for the Berlin based agency was made ...

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