Cologne / Berlin. E WIE EINFACH has reassigned its press and PR account: the Berlin partner agencies ZUCKER. and markengold PR will handle communications for the digital energy provider with immediate effect. Following a multi-stage selection process, the agencies secured the account. ZUCKER.Kommunikation will take the lead in PR and CEO positioning as well as lifestyle PR, while markengold PR complements the collaboration with a focus on media relations.
The account includes the continuation and further development of E WIE EINFACH’s communications in the areas of lifestyle and e-sports, CEO communications, as well as press relations around the company’s involvement in various festivals and events.
The client says: “We were convinced by the overarching approach that positions E WIE EINFACH as an energy brand for a young, digital target group, while at the same time building a bridge to corporate communications,” says Roman Zurhold, who has been heading corporate communications at E WIE EINFACH and its sister brand eprimo since 2024.
E WIE EINFACH is the energy provider for the mobile generation, with a focus on individuality and digitalization. Its offering includes electricity and gas tariffs that can be combined with desired products. All offers stand out for their clarity, transparency and award-winning customer service.