Patrick Lithander drives digital strategy and growth of the consumer PR agency as “ZUCKER. Growth Officer”
Berlin, September 25, 2025 – ZUCKER.Kommunikation, the Berlin-based lifestyle agency with 25 years of market presence, is strengthening its leadership team: Patrick Lithander joins as “ZUCKER. Growth Officer” (ZGO), focusing on digitalization and business impact.
“Now is the right time to give PR a development boost in order to respond to consumers’ changing communication behavior. AI is shaping the way people consume and perceive content. Brands need smarter ways to remain present in this dynamic environment,” explains Lithander, who brings over 15 years of experience in digital communications, including roles at C3, fischerAppelt and valtech. Together with the ZUCKER. team, he immediately secured a major new client in a competitive pitch, with collaboration starting in October.
His mission: to further expand ZUCKER.’s position as a leading lifestyle agency that delivers sustainable growth for clients. “Our strength has always been surprising clients with creative ideas. Going forward, we will combine this approach with a stronger focus on measurable business impact,” says the 52-year-old. To achieve this, he relies on performance-driven PR strategies designed to resonate with both people and machines.
For ZUCKER. clients such as Foot Locker, E WIE EINFACH, or Plants & Flowers Foundation Holland, this means: proven lifestyle expertise becomes increasingly data-driven. “Connecting people with ideas has always been our approach. Now we’re making it measurable,” Lithander summarizes. The newly convinced football fan (supporting, of course, FC Viktoria’s women’s team) is working with the team to position ZUCKER. as “the lifestyle agency that makes brands visible in the AI era.”