Berlin-based lifestyle agency ZUCKER.Kommunikation has won the communications mandate for NATRUE in Germany. Effective immediately, the agency takes responsibility for strategic brand communications and will develop a nationwide PR strategy to sustainably establish the plant-based beverage brand.
Behind NATRUE is the Spanish company Liquats Vegetals, a pioneer in plant-based beverages in Europe with over 30 years of expertise. Established in Spain since 2004 under the name YOSOY, the brand operates in Germany under the name NATRUE and has been available in retail since 2025. The promise: honest products with minimal ingredient lists, free from additives and added sugar.
“In the competitive market for plant-based drinks, we don’t just want to be part of the mix – we want to stand out,” says Anna Rovira, Marketing Director at Liquats Vegetals. “In ZUCKER. we have found an agency that not only understands our uncompromising brand identity, but brings it to life creatively.”
ZUCKER.Kommunikation will support the next growth phase both strategically and operationally. The focus: brand building with conviction. The mandate includes media relations, influencer relations and the development of high-impact PR activations at the intersection of lifestyle, nutrition and shifting societal values.
“A brand without additives, an agency without detours – it’s a perfect match. We look forward to putting NATRUE on the map in Germany,” says Patrick Lithander – ZUCKER. Growth Officer – on winning the pitch.