Berlin. “When beats and sneakers collide, culture is born.”
Together with Foot Locker and New Balance, we celebrated the launch of the new New Balance 1000 colorways on October 30, 2025, at Prince Charles in Berlin. The evening turned into a high-energy culture event at the intersection of music, style and community.
At the heart of the event was the Toe-to-Toe DJ Soundclash: four DJs went head-to-head in an electrifying musical battle, competing for a spot in the grand finale in Milan. From the very first minute, the audience became an active part of the format, with their energy deciding who moved the crowd the most.
The night was hosted by Urban Boutique, one of Berlin’s most renowned event collectives, who guided the evening with charm, euphoria and a strong sense for the moment, ensuring consistently great vibes throughout. Between the DJ battles, guests had the opportunity to experience the new New Balance 1000 colorways up close and try their luck at the claw machine to win cool prizes – an experience that seamlessly connected product and culture.
Prince Charles became an urban stage for sneaker and music enthusiasts alike. Dancing, celebrating and networking continued late into the night, driven by the shared spirit of two brands that live and continuously evolve street culture. An evening that demonstrated how music, fashion and community can come together – loud, authentic and full of energy.
The fans’ reaction was overwhelming: every single flower found a new owner after the concert and brought a smile to someone’s face. For the winning couple of the Meet & Greet, the evening held a special highlight after the show. In a relaxed backstage atmosphere, the two lucky ones met GReeeN in person, before he gifted them a magnificent bouquet as the crowning finale. The artist himself was also farewelled with a floral gesture, posing in front of the camera with his own bouquet, visibly delighted.
An evening that resonated far beyond the concert – and impressively demonstrated the value and meaning flowers bring to our lives.
Photo credits: (c) Toni Jahn / Foot Locker