“Dear Bundestag, how ‘bout mandatory CO2 food labelling?” That’s the question our client Oatly raised in September 2020 by starting a very official petition to get the discussion on the floor of the German Parliament. 50,000 signatures in 30 days? Challenge accepted!

Day by day, the petition grew, more and more committed people signed up, but it just wasn’t enough. On the final straight, there were still a few votes missing…

When in doubt, call ZUCKER.! Activating our network at the last minute helped to generate no less than 30,000 signatures within the remaining 24 hours! Prominent activists and influencers picked up the topic and pushed the petition over the line and our client into the German Parliament. Maintaining a strong community really pays off…