Well, did you also use yesterday’s Broken Resolution Day to throw your good intentions for 2022 overboard early? Was your Veganuary perhaps not quite so consistently vegan after all and the Dry January on the weekend not quite so dry? Then the new campaign of our client Oatly might be just right for you. THE NEW NORM&AL SHOW , the first web series from the Swedish oat drink pioneer, is not only pretty funny, but also refreshingly undogmatic when it comes to rethinking one’s own eating habits and eating a little more sustainably from now on.
The heroes of the five-episode mini-series are Norm & Al, who we watch as they try to change their eating habits. Al in particular sometimes finds it difficult to give up habits he has grown fond of. Norm catches him not only secretly watching “Dairy Porn“, but also gleefully eating delicious meatballs. But – and this is the show’s conciliatory message – it’s all half bad: As long as you make an effort, everything’s fine. Or as Norm sings in the episode “Let’s Flex,” It’s okay! You don’t have to break up with meat forever. It’s alright to sometimes eat cheese whenever. Why not dip into the vegan world some days? Come on and eat the flexitarian way!”
With THE NEW NORM&AL SHOW, Oatly is making a tongue-in-cheek contribution to the discussion about a contemporary diet in which choosing a plant-based diet is completely normal – in other words, “The New Normal.” Find all episodes now at www.oatly.com/normandal.
Cover image: Oatly
A blog post by Daniel Kreuscher