What a lean two years it’s been in terms of live relations. For us, who have always enjoyed organising events for clients on a regular basis, the Corona pandemic virtually brought us to a complete standstill in this respect. How wonderful the last few weeks felt! Finally meeting colleagues, clients, inluencers and consumers live and in person again. Still under certain security conditions, of course. But: ZUCKER.events are back! For those who couldn’t be there, here is a short review in words and pictures. (To navigate through the galleries, click on the photo and use the direction keys).
From Grey to Green
The start of the ZUCKER.Event season 2022 was made by the campaign From Grey to Green, which we implemented for the Flower Council Holland. With the campaign, Pflanzenfreude.de wanted to show that grey cities are much more beautiful when they are designed with plants. No matter whether it’s the balcony, the terrace, the backyard or the front garden – all these places can be transformed into ultimate plant oases with a few tips and tricks. With the pop-up balconies from Pflanzenfreude, we have shown you how it works! At the end of the campaign, which took place at three Berlin hotspots throughout the day, interested people and passers-by were of course able to take the leftover green friends with them and give them a new home.
5 Years of Amazon Fresh in Germany
In May 2017, the grocery delivery service Amazon Fresh was launched – initially in Berlin & Potsdam and for €9.99 per month. In the meantime, not only has the range of fresh, local and organic products grown, but the number of hungry customers is now more than 25 times greater than at the start of the service. Moreover, Fresh is now free of charge for Prime members – one more reason to use the premium service – and with Munich and Hamburg, two more metropolises have joined the Fresh Cities. Reason enough for us to celebrate with our guests. In a two-part event, the invited influencers were first able to take a look behind the scenes at Amazon’s Berlin Fulfillment Center and learn exciting details about the logistics and other aspects of the delivery service. Afterwards, they went to Fabrik 23, where an educational and enjoyable food styling workshop with Denise from Foodlovin’ awaited the participants – with fresh ingredients delivered by Amazon Fresh, of course. And what can I say: it was an all-round successful day that left all participants full and satisfied and also a bit smarter than before into the Berlin evening.
SoLebIch Apartment
SoLebIch is Germany’s largest online living community. Every year, they showcase the interplay of different furnishing brands and styles in their SoLebIch Apartment. For the 2022 edition in May in Cologne, we were there for our client Flower Council Holland with Pflanzenfreude.de and Tollwasblumenmachen.de.
Nicole and Daniel from SoLebIch transformed the chapel of the QVEST Hotel, which normally houses an art gallery, into a lively interior showroom with lots of character and passion. But it was only with the plants and floral artworks from Pflanzenfreude.de and Tollwasblumenmachen.de that the room really came to life. Much to the delight of the 90 influencers from all over Germany who were able to marvel at the flat in various events on the first weekend in May.
A blog post by Daniel Kreuscher