ZUCKER.Kommunikation | Lifestyle Agency for Brand Communication Berlin

References

About

ZUCKER.Kommunikation . Creation . Campaigns

ZUCKER. is an agency for brand communication with the DNA of public relations, founded in 1998 in the heart of Berlin. We have great passion for what we do, as creativity and motivation run through our veins. We always have a plan, or two. Surprises are for birthdays. We find solutions, design strategies and pursue goals. Brands are a promise – we work to keep it.

To this end, we rely not only on our own strengths, but also on those of our companions: our network of press, partners and service providers is not only comprehensive, it’s also really good. To achieve the goals we set, dreaming is explicitly allowed and imagination a must – and yet, we remain grounded and honest as we work transparently, precisely, and always results-oriented.

Services

ZUCKER. provides a realistic perspective, professional consulting, creative and occasionally disruptive ideas, forward-looking strategies and vast experience in realization in every area of brand communication.

Creation & Consulting

  • Creation and curation of campaigns and events
  • Development and management of (international) campaigns as lead agency 
  • Strategic and operative consulting
  • Creation of storylines and writing of all kinds of texts
  • Production of imagery and video material
  • Agenda setting, news hijacking and trend scouting
  • Crisis radar, crisis consulting and issue management

References

Rebuild the World

Broken heart issues? There ain’t nothing LEGO bricks can’t fix! Wanna bet?

More

LEGO

Rebuild the World
#HomeOfChristmas 2018

Say hello to Secret Santa aka Amazon.de and the #HomeOfChristmas, which made every wish come true.

More

Amazon.de

#HomeOfChristmas 2018
Petition for climate 2020

“Dear Bundestag, how ‘bout mandatory CO2 food labelling?” All it took was 50,000 signatures to get the discussion on the floor – ZUCKER. was at hand to help.

More

Oatly

Petition for climate 2020
Sneakerheads Galore

Always one, two steps ahead of the sneaker trends since 2004 thanks to Foot Locker and our influencer community.

More

Foot Locker

Sneakerheads Galore
Foundation Holland

We make the positive effects of flowers and plants visible and tangible! Photo: Dirk Mathesius

More

Plants & Flowers

Foundation Holland

News

News
Patrick Lithander is the new CEO of ZUCKER.
(c) Fabienne Fischer

Patrick Lithander is the new CEO of ZUCKER.

News

Exciting news: Patrick Lithander is taking over as managing director of ZUCKER.Kommunikation while also becoming a co-owner. Matthias Bonjer, co-founder and long-time managing director, will remain with the company as an authorized signatory and senior advisor. Patrick and Matthias have known each other since the mid-90s – a true friendship that has repeatedly brought them ...

Pitch Win: ZUCKER. Takes Over PR Mandate for NATRUE in Germany
(c) ZUCKER.Kommunikation

Pitch Win: ZUCKER. Takes Over PR Mandate for NATRUE in Germany

News

Berlin-based lifestyle agency ZUCKER.Kommunikation has won the communications mandate for NATRUE in Germany. Effective immediately, the agency takes responsibility for strategic brand communications and will develop a nationwide PR strategy to sustainably establish the plant-based beverage brand. Behind NATRUE is the Spanish company Liquats Vegetals, a pioneer in plant-based beverages in Europe with over 30 ...

Toe-to-Toe by New Balance x Foot Locker
(c) Toni Jahn / Foot Locker

Toe-to-Toe by New Balance x Foot Locker

News

Berlin. “When beats and sneakers collide, culture is born.” Together with Foot Locker and New Balance, we celebrated the launch of the new New Balance 1000 colorways on October 30, 2025, at Prince Charles in Berlin. The evening turned into a high-energy culture event at the intersection of music, style and community. At the heart ...